面子、人情與知識共享意愿間關(guān)系的實證研究:基于知識隱性程度的調(diào)節(jié)效應(yīng)

摘要： 本文聚焦國家文化與知識屬性對知識共享意愿的影響功效,選取面子導(dǎo)向和人情導(dǎo)向作為中國文化的代表構(gòu)念,選取知識隱性程度作為知識屬性的代表構(gòu)念,將知識共享意愿細(xì)分為知識貢獻(xiàn)意愿和知識獲取意愿,通過對江蘇省258名知識型員工的問卷調(diào)查,探究了兩種文化(面子導(dǎo)向和人情導(dǎo)向)對兩種知識共享意愿(知識貢獻(xiàn)意愿和知識獲取意愿)的影響功效,以及知識隱性程度對兩種文化與兩種知識共享意愿間關(guān)系的調(diào)節(jié)效應(yīng)。實證檢驗結(jié)果表明:面子導(dǎo)向和人情導(dǎo)向?qū)χR貢獻(xiàn)意愿均具有顯著正向影響,對知識獲取意愿均具有顯著負(fù)向影響;知識隱性程度既對面子導(dǎo)向與知識貢獻(xiàn)意愿間關(guān)系起到顯著正向調(diào)節(jié)效應(yīng),也對面子導(dǎo)向與知識獲取意愿間關(guān)系起到顯著正向調(diào)節(jié)效應(yīng);知識隱性程度對人情導(dǎo)向與知識貢獻(xiàn)意愿間關(guān)系起到顯著負(fù)向調(diào)節(jié)效應(yīng),對人情導(dǎo)向與知識獲取意愿間關(guān)系起到顯著正向調(diào)節(jié)效應(yīng)。
This study focuses on the effects of national culture and knowledge attributes on knowledge sharing intention. Mianzi orientation and renqing orientation are chosen as the representative variables of national culture,tacitness of knowledge is chosen as the representative variable of knowledge attributes,and knowledge sharing intention is divided into knowledge donating intention and knowledge collecting intention. Based on a survey of 258 knowledge workers from Jiangsu province,this study explores the effects of two cultural variables( mianzi orientation and renqing orientation) on two types of knowledge sharing intention( knowledge donating intention and knowledge collecting intention),and the moderating effects of tacitness of knowledge on the relationships between two cultural variables and two types of knowledge sharing intention. The empirical results show that: both mianzi orientation and renqing orientation have a significant positive effect on knowledge donating intention,and a significant negative effect knowledge on collecting intention; tacitness of knowledge positively moderates the relationship between mianzi orientation and knowledge donating intention,and positively moderates the relationship between mianzi orientation and knowledge collecting intention; tacitness of knowledge negatively moderates the relationship between renqing orientation and knowledge donating intention,and positively moderates the relationship between renqing orientation and knowledge collecting intention.