“互聯(lián)網(wǎng)+”時代餐飲管理人員電子商務素養(yǎng)提升對策

摘要： 自"互聯(lián)網(wǎng)+"戰(zhàn)略提出以來,各行各業(yè)加快了"互聯(lián)網(wǎng)+"融合的步伐。互聯(lián)網(wǎng)與信息技術的普及,也推動著各行各業(yè)電子商務的迅猛發(fā)展。面臨互聯(lián)網(wǎng)+電子商務帶來的新變化和新機遇,針對當前餐飲管理人員電子商務素養(yǎng)存在的問題,提出了提高互聯(lián)網(wǎng)駕馭能力,培養(yǎng)混合式技能;提高電子商務技術運用能力,完善生產(chǎn)管理體系;推進線上運營多元化,多渠道擴大宣傳效果;提高互聯(lián)網(wǎng)趨勢把握能力,形成信息化建設的長效機制等對策建議。
Since the "internet + "strategy was put forward,the pace of "internet + "integration have been accelerated in various industries. The popularity of the internet and information technology has promoted the rapid development of e-commerce as well. Being faced with the new changes and opportunities brought by internet + e-commerce,countermeasures were proposed for the catering management personnel to improve their ability of mastering the internet to cultivate mixed skills,applying e-commerce to consummate the production management system,propelling diversification of online operations to expand the effectiveness of publicity through multiple channels,grasping the trend of the internet to construct informatization with a long-term mechanism.